Using Video To Promote Your Books

I’ve been looking at the number of authors whose work is now being promoted by using video trailers.  A few (very few) appear in ad’ breaks on TV but most are online.  Some are very polished with high production values – and probably cost a considerable amount of money.  Some are, I can’t say it any other way – cheesy!  They might look professional but I’ve found myself even less inclined to read the books than before seeing the trailer!  So, the question is: are video trailers really worthwhile?

I’ll admit to throwing together a very short video.  It contains no sound or moving images – it’s basically just a slide show.  No big deal, and I certainly expected nothing from it when I uploaded it to YouTube.  I wasn’t disappointed.  So, I started thinking: should I have included snippets from the books?  Maybe animating them.  The important thing to remember is that I can’t afford to pay for a professional ad’.  Another complication is that I don’t like being on camera and I dislike hearing my recorded voice, so making a personal presentation i definitely out.  Working on a shoestring, and unable to invest in getting permission to use music tracks, is it even worthwhile thinking about promotional videos?

As things stand, and circumstances are very unlikely to change, I can’t help feeling that there is the risk of making a bad mistake by pursuing the video idea.  I feel that it wouldn’t reflect well on either myself or my work.  And, at the end of the day, I’m an author, not a video producer!

I can only conclude that promotional videos are fine if you can afford them, but the majority of us really needn’t worry about jumping in and regretting it.  Naturally, I’d be happy top hear from anybody who has more experience in this area…

~ Steve

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About Steve

An author since the age of 13 years, writing again dominates my activities. My "Imagineer-ing" blog is my primary site. Also: Beginner knitter since November 2010. Favourite knitting techniques: cable and lace. Beginner cross stitcher. Beginner jewellery maker. With the promotion of self publication and all the other work that has been going on here, Dad decided around 2am this morning (22/11/2013) that it was time to begin his next adventure. He was seen off earlier the previous evening by myself, my brother, my sister in law, and my sister, as well as his wife (our mum), and an enigmatic being known only as A Lorraine. After this time of story telling, laughing, crying, joking and mickey taking, we saw how tired both mum and dad were, and we decided to leave them under the (sometimes) gentle care of The Lorraine. When Dad found the timetable for his travels, he let Mum know gently, which woke her from her drowsing, then, with the same gentleness he showed in this universe, he boarded his favourite mode of transport, the Interdimensional Steam Train, and set off with a smile and a wave. For those of us closest, that smile was a reminder that his pain has ended, and the wave, an indicator that he will pop in to all those that knew him, from time to time. Usually at the most inconvenient and in opportune moments he can. While we are sad that he is no longer here, we are happy he now has no pain, and is experiencing more extraordinary things that his writers mind will be frantically weaving into a new story. Posted by Son Damien

2 thoughts on “Using Video To Promote Your Books

  1. Pingback: Audiobooks | Imagineer-ing

  2. Pingback: “The Thief Series” – A Video Advertisement | Imagineer-ing

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