With the eternal problem of what to give people for Christmas, many will fall back on the old favourite option of books. These days, there are more options, of course. You can buy actual books if you’re confident that you know the recipient’s tastes, or good old book tokens if you’re not. You can also buy gift cards in many places for web sites like Amazon. If you’re happy to do it, you can also buy e-vouchers or even ebooks, giving the necessary codes/links via a card or such. Sounds simple enough.
In reality, there are probably more Christmas gift books left unread than you’d care to know. It’s far too easy to buy what the recipient (privately) regards as something of a Christmas turkey! You may not know their tastes as well as you think, or you may simply buy something in the right genre but that’s not to their taste, or you might duplicate books they already possess. That’s why book tokens have always been so popular. They give the recipient a free choice. The same problem applies to electronic alternatives. You may see an ebook that seems perfect for somebody, but it’s still a gamble. The purchase of e-vouchers makes sense, but conveying the proper information is a problem. Gift cards for the likes of Amazon, however, fix where the recipient must shop. Beware, too, about the format of ebooks! Not everybody owns a Kindle. There are plenty of eReaders that require the ePub format, rather than the Kindle’s mobi format.
I would love to say that you should consider supporting Indie authors. Unfortunately, to do so, you need to read their work yourself. There’s no other way that you can make an honest recommendation. I’ve no problem with saying that you should think about Indie authors, as many provide excellent ebooks. The problem lies more in just how willing you are to read works that may not suit you but may suit a gift recipient. I would suggest that, if you really wish to support Indie authors, you buy e-vouchers and simply offer a few suggestions as to where to find works you think the recipient may like.
I know that many people think of gift vouchers and book tokens as something of a cop-out. In fact, they show that you recognise the recipients love of reading and have applied some commonsense to how you choose to provide a suitable gift.